The controversy serves as a reminder of the importance of clear, honest marketing practices and the potential consequences of prioritizing short-term profits over long-term customer relationships. As one customer noted to the FCC, "If this is allowed to stand, then words have no meaning, businesses are able to lie directly and blatantly to the American people." The resolution of this issue may well determine whether such dire predictions come true or whether consumer protections can effectively guard against such practices in the future.
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