Modernization and Challenges (1979-2001)
In the late 1970s and 1980s, Kroger faced increased competition from other retailers and changing consumer preferences. In response, Kroger:
- Acquired other companies: Kroger acquired several other grocery chains, including Harris Teeter and FRED Meyer.
- Introduced new services: Kroger introduced new services, such as pharmacy services and deli counters.
- Faced financial challenges: Kroger faced financial challenges, including declining sales and increased competition.