In a statement, a Roku representative confirmed that the annoying ads were something new the brand was testing out — based on the response from people, hopefully they think again.
“Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience,” the tech company said.
The good news is that there is a close button on these ads that will let you immediately exit them when they start, as explained by a Roku rep to The Post.
This isn’t the first time customers were furious with Roku. In 2024, the brand experienced two cyberattacks that impacted over 500,000 accounts. Thankfully, according to the company the hackers did not gain access to any sensitive information.