We mention privacy first because Apple always mention privacy first, and no other AI company talks about your data privacy and how your data is being protected quite as much as Apple does.
Apple is also giving Apple Intelligence unprecedented access to your data, and it will be able to read all of your messages, monitor your calendar, follow your Maps and location, record your phone calls, look at your photos, and understand any other personal data. Apple Intelligence will offer a new level of contextual features, because it will have access to just about all of your personal information.