Interestingly, the recycled rubber material does not alter the look or feel of the tire. By the end of 2025, these tires are projected to be included in roughly 120 different LEGO sets.
“This is an exciting step in our ambition to make LEGO products more sustainable and reduce our dependence on virgin fossil fuels. Over the past five years, we have invested significant time in developing and testing this new recycled material to ensure it meets our high standards for quality, safety, and durability,” said Annette Stube, the company’s Chief Sustainability Officer.
“The tires are just one of many options we’re working on to make our products more sustainable, and it’s encouraging to see something this innovative making it into our sets,” Stube added.
LEGO aims to produce its entire product line using more renewable and recycled materials by 2032.