Maybe Friend wasn't crazy for spending $1.8M on a domain after all
Marketing experts say that a strong name, domain and brand can make a big difference for startups and can be worth paying for — sometimes.
When AI companion startup Friend revealed it had spent $1.8 million on buying the www.friend.com domain name last week, it set off a debate around what exactly branding is worth, and how startups should be spending cash. Founders of other companies like Loom and Public came forward to share stories of their own quests to lock down a domain, but the questions continued rolling in: Did Friend overspend for its domain? Will it really make a difference?
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