For example, BlackBerry recently announced IVY – an intelligent vehicle data platform co-created with Amazon Web Services. By centralizing and analyzing volumes of car sensor information, IVY aims to accelerate software upgrade cycles and enable mass personalization.
Does this pivot lay the foundations for continued relevance over the next decade? We shall see – but writing off BlackBerry seems unwise given its storied history of refusing to back down.
And if recent rumors pan out, 2023 could potentially witness the rebirth of a classic BlackBerry smartphone. A 5G model with a physical keyboard yet modern Android 11 software could trigger a bout of nostalgia.