The Price Hike and Customer Response
Despite these promises, T-Mobile implemented price increases of $2 to $5 per line in 2024, affecting customers across various plans, including those marketed with lifetime price guarantees. The impact was particularly significant for customers with multiple lines, with some reporting increases of up to $50 per month for accounts with ten lines.
The customer response was immediate and severe, with complaints flooding the FCC. Many of the affected customers were seniors on the 55+ plan, who found themselves facing unexpected increases on fixed incomes. The complaints revealed a pattern of frustration and betrayal, with customers pointedly noting they were "still alive" despite their "lifetime" guarantees being violated.