Apple TV+, known for original shows such as “Ted Lasso,” “The Morning Show,” “Shrinking,” and “Severance,” has lagged behind rivals Netflix, Disney+ and Amazon’s Prime Video in terms of subscribers.
Industry leader Netflix had a total subscriber count of 301.63 million, according to the latest data, while Disney+ had 124.6 million users followed by Warner Bros Discovery at 116.9 million.
The iPhone maker does not break down the subscribers for Apple TV+ but it is estimated to have reached 40.4 million at the end of 2024, according to five analysts polled by Visible Alpha.