Expansion and Rebranding (1966-1976)
In 1966, Bank of America decided to expand the BankAmericard network to other banks, and the card was rebranded as Visa. This marked a significant turning point in the company's history, as it paved the way for international transactions. The first international transaction was processed in 1967, and by the early 1970s, Visa had become a global payment network.