Marketplace also taps into the booming resale market, projected to hit $350 billion by 2027, according to ThredUp.
"Younger buyers are drawn to affordability and sustainability," said Yoo-Kyoung Seock, a professor at the College of Family and Consumer Sciences at the University of Georgia. "Marketplace offers both."
A key advantage is trust; users' Facebook profiles make transactions feel safer than on anonymous platforms like Craigslist, according to Seock.
In January 2025, eBay partnered with Facebook Marketplace, allowing select eBay listings to appear on Marketplace in the U.S., Germany, and France. Analysts project this will drive an additional $1.6 billion in sales for eBay by the end of 2025, according to Wells Fargo.