Fleek was founded by friends Abhi Arora and Sanket Agarwal following a very direct grievance from a future in-law.
It was 2021, and the mother of Agarwal’s then-girlfriend, who sold clothes on second-hand social commerce site Poshmark (now owned by Naver), was talking about sourcing problems due to supply chain issues at the height of the Covid-19 pandemic. Separately, Arora, fresh out of an MBA at Cambridge, was living close to Brick Lane in London, a major destination for second-hand clothes buyers, and he went over there to investigate what things were like.