Her answer: Advertisers will be compelled to turn over more data than ever before in order to give consumers the most precise and detailed answers possible.
She cited the example of concert tickets in the early days of Google Search.
“One of the classic examples we used to talk about how ads make search better was concert tickets. When people search for concert tickets, the fact that there’s an advertiser there that has tickets to sell you and they’re willing to pay to be in your search results is actually a sign of quality, and it’s also where the searcher actually is happy — they don’t want these articles about the concert they want to see; they actually want tickets to purchase. And so there’s a nice meeting of expectations on both the advertiser and searcher side.”