During the World Business Forum this week in New York City, McNeill presented insights into building innovative companies, a method Tesla CEO Elon Musk calls “the algorithm.” This approach, covered in Walter Isaacson’s biography of Musk, emphasizes radically simplifying both goals and processes.
McNeill’s key lesson: Start by identifying the problem you’re solving, then aim for massive (not incremental) goals. “Order of magnitude big,” he said.