These are the top apps Gen Z young adults downloaded this year
It’s clear that Gen Z has an influence on app consumption. Known as the “mobile-first generation,” they make up about 40% of all mobile users worldwide. Curious about their preferences, we recently contacted the app intelligence firm Appfigures, which provided an overview of the 50 most downloaded apps by Gen Z this year.
Due to privacy rules, we were unable to obtain data for users aged 13 to 17. The firm only shared total download numbers for users aged 18 to 24, and the data is limited to users in the U.S., so it doesn’t provide a complete picture. Even so, this gives us an idea of the preferences among the older segment of this generation.
From popular e-commerce and social media platforms to photo editing tools, let’s take a closer look at the apps that have resonated with this demographic in 2024.
Based on data from iOS and Android users in the U.S., the most downloaded app from January to October was Temu, the popular online marketplace that offers nearly every type of product you can think of at heavily discounted rates.
Gen Z young adults have downloaded the app 41.98 million times, indicating that the vast selection of affordable items is highly appealing to this particular group despite their dedication to sustainability and the ongoing debates around fast fashion. Temu also bets on gamification strategies to motivate shoppers, such as coupons, rewards, and free gifts.
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