Impact on Google: The shift away from Google is likely to have significant implications for the company's business model. Google generates the majority of its revenue from targeted advertising, which relies on user data. If users continue to abandon Google in favor of alternative search engines, the company may need to adapt its business model to focus on other revenue streams.
Conclusion: The article reports on the growing trend among Gen Z users to abandon Google in favor of the search engine DuckDuckGo. The shift is driven by concerns about online privacy and the desire for a more secure and private search experience. While Google has responded to the shift by introducing new privacy features, the company's dominance in the search engine market is likely to be challenged in the coming years.