Huawei’s growth far outstripped Apple in the third quarter of last year, according to IDC’s latest data.
Apple is hoping its iPhone 16 series, which was released in September, will help the company regain momentum in China, with the Cupertino tech giant promising a host of new AI features via its Apple Intelligence software.
However, Apple Intelligence is not yet available in China due to complex regulations around AI in the country.
In the meantime, some of Apple’s domestic rivals have been touting their own AI features that are available on devices now.