The update enables creators to put video content behind a paywall and it provides data on estimated revenue impact. It also allows them to track viewership and new subscribers.
Carla Lalli Music is a cookbook writer and food creator.
The push by Substack into video is a welcomed development for creators like Music, who was losing money from making videos for YouTube.
Music said each video costs her $3,500 to produce despite filming at home. If she published four videos a month on YouTube, she'd earn about $4,000 in revenue. Music was losing about $10,000 a month, she said.