Abdelrazik and Eid founded MoneyHash after years of working in fintech and enterprise software and witnessing first-hand some of the problems. Put simply, payments are (perhaps obviously) the crux of how a business operates, grows and makes a profit. But too often there were instead costly and risky bottleneck, especially for smaller merchants: payment failure rates in the region are three times the global average and cart abandonment is over 20% higher than in developed markets. They saw orchestration as the solution: by their thinking, merchants without payment orchestration platforms are at the mercy of high operational costs, revenue leakage and will find it hard to scale across regions.
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