Notable Developments in Streaming
Peacock's Growth: NBCUniversal's Peacock has seen significant subscriber growth, largely due to its coverage of the Summer Olympics and Paralympics. In August, Peacock reached 2.1% of all television viewing. The challenge now is to retain these new subscribers post-Olympics.
YouTube Premium Offer: YouTube is offering its premium subscribers a $100 discount on NFL Sunday Ticket, demonstrating the growing intersection of traditional sports content and streaming platforms.