- New Channel Additions:
- DirecTV and DirecTV Stream have added Fox weather to their lineup.
- Frndly TV, a budget-friendly streaming service focusing on family content, has added the ION Plus channel.
Market Maturation and Consumer Behavior
The streaming market shows signs of maturation:
- The average number of streaming subscriptions per household is reverting to pre-2020 levels (3-4 services).
- There's a possibility of further reduction to 2-3 paid services per household.
- Consumers are becoming more selective, prioritizing value and specific content offerings.