The result was Rockfish, a startup that uses generative AI to create synthetic data for operational workflows to help enterprises break down their data silos. Rockfish integrates with database providers including AWS and Azure, among others, and helps users choose the best configuration for their data based on company policies or uses for the data.
Synthetic data has increasingly become a hot topic in the world of AI, but there was already growing momentum for it when the company got started in June 2022. Girish said that Rockfish wanted to make sure that it was building a product that was differentiated from its peers and also a solution enterprises would be using daily, not just every once in a while.