Despite being Chinese-owned, RedNote’s rise suggests that users prioritize engaging content and community over geopolitical considerations.
However, it’s important to note that RedNote is not a direct clone of TikTok.
While TikTok focuses on short-form video content, RedNote has been described as being more similar to Instagram in that it offers a broader range of lifestyle content, including photos, detailed reviews and community discussions.
This distinction may appeal to users seeking a more comprehensive platform for lifestyle inspiration and sharing.