Pesa unlocks new markets to keep remittances flowing to emerging economies
The founders' firsthand experience using informal channels to send money after settling in Canada, and realizing how prevalent their use was, led them to launch Pesa.
Founders of Pesa, a remittance fintech, know too well how costly, inaccessible and unreliable remittance services drive people to opt for risky informal channels — like WhatsApp groups — to transfer money.
Their firsthand experience using informal channels and realizing how prevalent their use was among Africans living in the diaspora after settling in Canada in 2017, inspired Tolulope Osho, Yusuf Yakubu and Adewale Afolabi — all Nigerians — to innovate responsive remittance products in late 2021, initially targeting the Canada-to-Africa remittance market, but now eyeing global activity.