The Responsibility of Companies and Users
Both companies and users have a responsibility to ensure that the information they provide online is accurate and reliable.
Companies should be careful about the information they put online, as anything ranking high enough could sway public opinion. Organizations should strive to remain unbiased and accurate, as trying to game the system with unreliable information can result in significant backlash.
Users, on the other hand, need to be mindful of how their use of Google can impact what they see. They should always check multiple sources to get the full picture, and be sure to scroll beyond the first few results, too. Reading an entire article in context and seeing where their information comes from is critical to avoiding misinformation.