In June, Apple showed the world a take on AI firmly in-line with its mission statement of prioritizing user experience. Trained on small models — instead of the massive black boxes behind services like Google Gemini and OpenAI’s ChatGPT — Apple’s play is centered around improving existing experiences through generative AI.
As Bloomberg notes today, however, delays could impact the iPhone 16’s bottom line. WWDC offered a lot of big promises, but we’re unlikely to see many delivered until 2025. Regional limitations present key roadblocks as well, including in the EU and China — the latter of which can make or break Apple financials in any given quarter. ChatGPT integration, meanwhile, is also unlikely for launch.