The next year, BlackBerry rebooted with the Z10 and Q10 – its first phones powered by the slick, new BlackBerry 10 OS. The company even rebranded itself from RIM to BlackBerry to unify its brand. However, neither model sold well enough to reverse fortunes.
By fall of 2013, BlackBerry agreed to a rescue investment deal led by Fairfax Holdings. But weeks later, the deal collapsed as no other backers emerged. Shortly after, CEO Thorsten Heins resigned, putting the future in jeopardy yet again.