Prime Memberships aren’t the only thing that have increased. Hulu increased its price last year and Netflix subscription costs went up at the beginning of 2022. Disney+ hasn’t seen a price hike…yet. But the service is still pretty new and subscription cost fluctuations will become inevitable at some point.
“With inflation and the cost of content on the rise, we will likely see more providers start to slowly raise their subscription prices, trying to find that balance between revenue growth and consumer value,” said Eric Sorensen, Senior Contributing Analyst, Parks Associates.