Eyewa now has 150 stores selling eyeglasses in the Mideast, and just raised $100M to add 100 more
Eyewa sees super-fast growth as the Middle East’s Warby Parker, has new $100M from investors including General Atlantic to keep expanding.
Helping consumers find the perfect glasses is a booming global business, spawning giants like Warby Parker in the U.S. and Lenskart in India. In the Middle East, this market is producing its own rising powerhouse: Eyewa.
Eyewa, based in Dubai and Riyadh, sells a wide range of eyewear products, including prescription glasses, sunglasses, blue light glasses, and contact lenses, through a DTC e-commerce and retail platform across five Mideast markets.
Now, the company has raised $100 million Series C round. The round, led by global growth investor General Atlantic, brings Eyewa’s total funding to $130 million since its 2017 launch.
Founded by Anass Boumediene, Mehdi Oudghiri, and Abdullah AlRugaib – all former Bain & Company consultants – Eyewa initially entered the eyewear market as an e-commerce retailer for third-party brands. However, the company soon launched its own brands after identifying unmet needs in the Middle East.