From delivering food to selling eyeglasses
The founders brainstormed 87 ideas, and after filtering options with a list of 15 criteria and conducting a six-month evaluation, they landed on the eyewear market, a vastly different industry from food delivery.
They discovered demand for eyewear was growing significantly, but the supply wasn’t keeping up. Myopia was rising in the region’s relatively young population (one study shows that the prevalence of myopia and high myopia in the UAE is around 27%). In addition, local eyewear companies were focused on in-store sales, rarely did any e-commerce, and their brands weren’t affordable or tailored to the mass market.