Founders David Felsmann and Fabian Wittel, who previously worked in BMW’s group innovation wing, started developing the app in 2022. They first released a web prototype. But, at that time, the app was focusing on productivity and helping you outline ideas around specific topics. They noticed that there was also a big chunk of users who used Napkin as a mindfulness tool to take some time and reflect on ideas that were valuable to them.
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