37% emission reduction by 2032
In 2021, LEGO worked on an ambitious project to create prototype bricks from recycled PET plastic bottles.
However, after two years of research and development, the company faced an unexpected challenge. New Atlas reported that transitioning to this new manufacturing process would actually increase LEGO’s carbon footprint. And the company dropped the plan.
The global toy brand is determined to transition its iconic bricks to more sustainable materials. Furthermore, LEGO has set a target to reduce its greenhouse gas emissions by 37% by the year 2032.
But LEGO’s commitment to sustainability doesn’t stop with tires. They’re also using bio-polyethylene made from sugarcane, “recycled artificial marble” for transparent elements (like windows), and exploring innovative materials like e-methanol and ePOM.