Apple unveils new MacBook Air models with $100 price cut despite tariffs
The MacBook Air price cut comes as Apple's U.S. pricing is closely watched by both Apple customers and investors in response to tariffs.
Apple on Wednesday announced new MacBook Air models that update the company's bestselling laptop with a faster M4 chip and an upgraded videoconferencing camera.
The computers also got a $100 price cut in the U.S., despite tariffs by President Donald Trump that took effect on Tuesday that experts have said could cause the price of electronics to rise.
The 13-inch MacBook Air starts at $999, and the larger, 15-inch model starts at $1,099. Users can pay more for memory and storage upgrades.
Although it has the same design as last year's MacBook Air, the new computer will also be available in a fresh sky blue color, and it now supports three external monitors. The new MacBook Air goes on sale March 12.
The MacBook Air is one of Apple's most critical products. Mac sales rose 15% in the December quarter to just under $9 billion in sales. The company attributed that increase to higher sales of laptops even though overall Mac sales, which also include desktop models, are still down from the company's fiscal 2022. That was a period when computer sales were elevated as a result of people needing laptops for work or school during the pandemic.
Apple's MacBook Air announcement caps off a flurry of new product releases by the company over the past few weeks.