- High-concept films: Blumhouse films are often based on high-concept ideas, such as found-footage horror or supernatural thrillers. These concepts are designed to be attention-grabbing and appealing to audiences.
- Clever marketing campaigns: Blumhouse uses clever marketing campaigns to make their films seem like bigger, more expensive films. This can include online ads, social media promotions, and partnerships with major studios.
- Distribution deals: Blumhouse has distribution deals with major studios, such as Universal Pictures and Lionsgate. These deals allow them to distribute their films to a wider audience and capitalize on the success of their films.
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