Conclusion
The findings from Appen's 2024 State of AI report reveal a critical juncture in enterprise AI adoption. While the potential of AI, particularly generative AI, continues to drive increased adoption, organizations face significant challenges in managing the data requirements necessary for successful implementation. The decline in both deployment success rates and ROI, coupled with growing data quality issues and bottlenecks, suggests that organizations need to fundamentally rethink their approach to AI implementation.