Retrofitting Existing warehouses
Amazon is focused on retrofitting existing brownfield warehouses rather than building new greenfield facilities. This approach allows the company to work around existing delivery operations and "fix the airplane while it's flying," as Brady puts it. The Shreveport center, the first of Amazon's "Gen 12" buildings, will utilize 10x the number of robots as its predecessors and will employ 2,500 humans. This approach not only reduces construction costs but also allows Amazon to quickly adapt to changing market demands.