However, worsening macroeconomic conditions in 2022 and 2023 hit Covid high-fliers like Freetrade hard — and in 2023, Freetrade completed a crowdfunding round at a valuation of £225 million down 65% from the £650 million it was worth previously.
The deal is a potential signal for further consolidation coming to the wealth technology industry. It comes after Hargreaves Lansdown was acquired for £5.4 billion by a consortium of investors including private equity giant CVC Group.
Viktor Nebehaj, CEO and co-founder of Freetrade, described the takeover as a "transformative deal that recognizes the significant value that Freetrade has created."