While Rockfish hopes its focus helps give it a moat amongst competitors, it doesn’t change the fact that synthetic data will likely be an increasingly crowded market. AI companies are turning toward synthetic data as multiple players think the market has exhausted other AI training data.
There are already numerous startups looking to tackle the market, including Tonic AI, which has raised more than $45 million in venture funding; Mostly AI, which has raised $31 million in VC funding; and Hazy, which raised $14.5 million before being acquired by SAS in 2024, just to name a few.
Girish said the company looks to add on to its approach to synthetic data by incorporating other types of models like state space models, mathematical models that use state variables. The company also looks to improve its end-to-end features.