"If TikTok gets banned for political reasons, there's nothing to do with the work you've done, but it really affects your life," McKenzie said. "The only and surefire guard against that is if you don't place your audience in the hands of some other volatile system who doesn't care about what happens to your livelihood."
Moving beyond newsletters
McKenzie says that they are going after creators on competing social media platforms to start sharing their video content on Substack.
"Video-first creators, people who are mobile oriented, there's a whole lot of new possibility waiting to be unlocked once they meet this model in the right place," McKenzie said.