RE: LeoThread 2024-10-01 10:11

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Pinterest rolls out genAI tools for product imagery to advertisers

The new capability, rolling out Tuesday, will help advertisers who want to enhance their Pinterest Product Pins (ads) and attract more clicks, according to Pinterest.

#pinterest #technolgoy #ai

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Pinterest Unveils Groundbreaking GenAI Tools for Product Imagery, Revolutionizing Advertisers' Experience

In a move that is poised to transform the world of digital advertising, Pinterest has announced the rollout of its innovative GenAI tools for product imagery. This cutting-edge capability is designed to empower advertisers to create more engaging and effective Product Pins (ads) on the platform, ultimately driving more clicks, conversions, and revenue.

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The new GenAI tools, which are being rolled out on Tuesday, utilize artificial intelligence (AI) to enhance the visual appeal of product images, making them more attractive and attention-grabbing to potential customers. This technology is particularly beneficial for advertisers who want to stand out in a crowded online marketplace and increase their brand's visibility.

With the GenAI tools, advertisers can now:

1. Automatically enhance product images: The AI-powered technology can automatically edit and enhance product images, making them more visually appealing and attention-grabbing. This includes adjusting lighting, contrast, and color balance to create a more professional and high-quality image.

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1. Create high-quality, custom images: Advertisers can use the GenAI tools to create custom, high-quality images that showcase their products in a more compelling and engaging way. This includes the ability to add text, logos, and other design elements to create a unique and attention-grabbing visual.
2. Optimize images for different devices and platforms: The GenAI tools can optimize images for different devices and platforms, ensuring that they look great on any device or screen. This includes optimizing for desktop, mobile, tablet, and even virtual reality (VR) and augmented reality (AR) devices.

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By leveraging the power of GenAI, advertisers can create more effective Product Pins that drive more clicks, conversions, and ultimately, revenue. The new capability is a significant step forward in the evolution of digital advertising, and it's expected to have a profound impact on the way businesses approach their online marketing strategies.

For example, a fashion brand can use the GenAI tools to create high-quality images of their latest collection, automatically enhancing the images to make them more visually appealing. The brand can then use these images to create targeted ads on Pinterest, reaching potential customers who are interested in fashion and increasing the chances of driving sales.

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In conclusion, the rollout of Pinterest's GenAI tools for product imagery is a game-changer for advertisers. With these innovative capabilities, businesses can create more engaging and effective ads that drive real results. As the digital advertising landscape continues to evolve, it's exciting to think about the possibilities that GenAI will bring to the table, including the potential to create more personalized and targeted ads, increase brand awareness, and drive more conversions.