This election cycle, the crypto industry spent $160 million on campaign financing, making it one of the biggest contributors.
But this wasn’t just wealthy donors throwing their financial weight around. Many voters clearly cared deeply about this issue. According to a recent Coinbase survey, 25% of millennials and Gen-Z own crypto, and nearly two million have signed a pledge to support pro-crypto candidates.
Trump spotted a disaffected group who felt alienated by the status quo and owned the issue. By the time Harris extended her own olive branch, making crypto an oddly positioned cornerstone of her appeal to black men in late October, it felt like too little too late to change many minds.