The shared content can include tracks, albums, playlists, and more, and will link back to the music-streaming service. This allows users to move between their preferred music app and TikTok to further engage with the content. In doing so, TikTok gains an increased ability to connect users with their favorite songs and artists. This is something it was already doing due to the nature of its app, which allows music clips to be added to users’ videos, where they end up driving TikTok trends.
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