Cutting down environmental impact
You will be surprised to know that Lego is the world’s largest tire producer. Despite being a toy company, it reportedly produces over 300 million units annually.
They offer a diverse range of over 65 tire sizes and styles, from small motorcycle tires to large off-road ones.
Synthetic rubber production is an energy-intensive process that can result in environmental pollution. And the LEGO products eventually end up in landfills.
LEGO’s new tire material achieves two key goals: it reduces waste, and it lessens the company’s reliance on new fossil fuel-based materials.
“The introduction of this material, known as rSEBS*, is part of the company’s broader efforts to make LEGO Group bricks and packaging from more sustainable materials,” the company noted in the press release.
The company has explored 600 different materials so far to increase the use of renewable and recycled resources in its products.