Luke, what you described is known as "shrinkflation." This is when a company reduces the amount in a package while keeping the same price. I first noticed this with ice cream. Not so long ago, ice cream was sold by the half-gallon. Then manufacturers reduced the size to 1.75 quarts; now, most ice cream is sold in 1.5-quart packages. There has also been a lot of shrinkflation with bags of chips. Often, companies didn't even shrink the size of the bag. They just put in fewer chips while pumping in more air. However, I have not noticed this with toilet paper. That's probably because Scott has long advertised that their toilet paper comes with 1,000 sheets per roll. Recently, they even increased the size to 1,100 sheets per roll.
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