Tencent said its marketing services business growth has been driven by "robust" advertiser demand as well as "ongoing enhancement of our AI-powered advertising infrastructure." Tencent's AI models allow it to serve uses with "more relevant ad recommendations," the company said.
Meanwhile, AI cloud revenue approximately doubled year-on-year in 2024, Tencent said, though it declined to give a specific sales number.
Tencent's cloud computing business is housed under its fintech and business service division, which posted 3% year-on-year growth in the fourth quarter to 56.1 billion yuan.