Shopping
The opportunity to make money via marketing and increased sales is what entices most companies to the metaverse, and it’s where lots of the tech development is currently focused. The goal is to provide a shopping experience even better than you could get in real life. For instance, you might try on clothing using a digital avatar that matches your real-world dimensions, letting you try on multiple dresses for that upcoming wedding without ever leaving home or messing up your hair. Similarly, you can go through a virtual Walmart, selecting items and adding them to your cart in a way that is clearer and faster than either a real-world shopping trip or the current online click-through experience. The physical goods are then delivered to your home.