Contingency Plan
Crucially, Gurman notes that Apple’s smart TV plans hinge on the success of these initial smart display offerings. If the first device fails to gain traction, Apple may reconsider its smart home strategy, potentially shelving the TV set idea once again.
A History of TV Ambitions
Apple has a long history of flirting with the television market. The Apple TV set-top box has been a successful product, but the company has yet to release a full-fledged television set. This latest rumor suggests that Apple may finally be ready to take the plunge, but only if its smart displays pave the way.