The lack of enthusiasm from consumers was so evident it immediately wiped over a hundred billion dollars off Apple’s share price. Even the Wired Gadget Lab podcast, enthusiasts of all new things tech, found nothing in the new capabilities that would make them want to upgrade to the iPhone 16.
The only thing that did seem to generate some excitement was not the AI features, but the addition of a new camera shutter button on the side of the phone. If a button is a better selling point than the most hyped technology of the past couple of years, something is clearly amiss.