Shortly after the Amazon deal fell apart, Amazon CEO Andy Jassy criticized regulators' approach to its iRobot acquisition. European Union regulators threatened to block the deal, and the Federal Trade Commission in the U.S. was reportedly expected to challenge the acquisition in court.
The proposed merger, which was announced in late 2022, would have allowed iRobot to scale and better compete with its rivals, Jassy said. Several of the fastest-growing robotic vacuum businesses are based in China, such as Anker, Ecovacs and Roborock, all of which have eaten into iRobot's share of the market.