In 2012 Indianapolis hosted the Super Bowl. A week or two later they hosted a national firefighter convention. The firefighter convention had a larger economic impact locally. There were just as many people in town and the hotels and restaurants were almost as busy, but it was also found that convention goers were more likely to visit local museums, go to local clubs, buy merchandise at local shops etc. at a much higher rate than people who were in town for the Super Bowl.
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